The history of the rise of Facebook strongly reflects Rogers' Theory of Diffusion of Innovations. Initially, only a small group of innovators had access to Facebook (which was, at the time, a collection of attractive women from Mark Zuckerberg's college). It was then turned into something resembling the platform we know today and became popular among early adopters from similar websites like MySpace. Over the next few years, Facebook would rapidly snowball into the juggernaut it is today as it gained mainstream prominence. Most recently, we have seen the late majority of parents and grandparents flock to the platform.
Unfortunately, the rise of social media platforms like Facebook have eliminated smaller websites that were tailored to specific niches. This has lead to the very homogenous Internet that we have today, with a majority of people only visiting a handful of websites on a daily basis.
Unfortunately, the rise of social media platforms like Facebook have eliminated smaller websites that were tailored to specific niches. This has lead to the very homogenous Internet that we have today, with a majority of people only visiting a handful of websites on a daily basis.
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